http://www.pcb7.com/how-to-design-in-nokias-pcb-board-already-get-contact-with-nokias-engineer.html All about PCB Tue, 07 Sep 2010 03:37:35 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.pcb7.com/how-to-design-in-nokias-pcb-board-already-get-contact-with-nokias-engineer.html/comment-page-1#comment-475 BritishE Mon, 06 Jul 2009 16:52:15 +0000 http://www.pcb7.com/how-to-design-in-nokias-pcb-board-already-get-contact-with-nokias-engineer.html#comment-475 You're already talking with the right people. i.e. the Engineering. Sales do not make decisions on what component is suitable for their product. In some cases purchasing wil refer alternate components to engineering for appoval, so good relations with the purchasing dept. is recommended. The criteria for choice will come down to this. 1. Availability and lead time. components that might have purchasing problems , either due to volume, being phased out will certainly eliminate the component from the design. 2. Cost. I should have this as item no.1 (and 2 and 3) . Nothing is more important than the cost of the component when compared with components of a similar type. 3. Except perhaps when a cheep component might cause massive failure of the product and the extra expense to have the right component is minimal when compared to the risks of being cheep. 4. Ease of layout in the factory. SMD type components which are AI are going to have preference over hand soldering, as is size, for small compact high volume devices for example, chips with BGA footprints are chosen over TQFP which are chosen over DIP. So, you need to know what you can bring to Nokia for example and alleviate fears that the compent will be good enough quality for the product, easily obtainable and so on. Also remember the factory which manufactures might prefer locally obtainable components , so shipping time may be a concern. The Engineer you are talking with , may not be the one that can make final decisions on the components that go into the product, you may however request information that may help you discuss these possibilities with the factory/purchasing, but really depends on the company and product you are selling and so on. To attaract Nokia, it depends on where your strengths are, which you must capitalize on, which means you must know the market for your product and competitor products and their weeknesses. For example, if your product is cheeper, and of similar or better quality than the current component, I am sure they will be interested in any chance to cut costs. Also, remember, that sometimes the approval process takes time. Development of a product may involve a great deal of testing, until all of that has been ok, you will not hear if the component has been used, even if has been in a phone and under test for months. You’re already talking with the right people. i.e. the Engineering. Sales do not make decisions on what component is suitable for their product. In some cases purchasing wil refer alternate components to engineering for appoval, so good relations with the purchasing dept. is recommended.
The criteria for choice will come down to this.
1. Availability and lead time. components that might have purchasing problems , either due to volume, being phased out will certainly eliminate the component from the design.
2. Cost. I should have this as item no.1 (and 2 and 3) . Nothing is more important than the cost of the component when compared with components of a similar type.
3. Except perhaps when a cheep component might cause massive failure of the product and the extra expense to have the right component is minimal when compared to the risks of being cheep.
4. Ease of layout in the factory. SMD type components which are AI are going to have preference over hand soldering, as is size, for small compact high volume devices for example, chips with BGA footprints are chosen over TQFP which are chosen over DIP.
So, you need to know what you can bring to Nokia for example and alleviate fears that the compent will be good enough quality for the product, easily obtainable and so on.
Also remember the factory which manufactures might prefer locally obtainable components , so shipping time may be a concern.
The Engineer you are talking with , may not be the one that can make final decisions on the components that go into the product, you may however request information that may help you discuss these possibilities with the factory/purchasing, but really depends on the company and product you are selling and so on.
To attaract Nokia, it depends on where your strengths are, which you must capitalize on, which means you must know the market for your product and competitor products and their weeknesses. For example, if your product is cheeper, and of similar or better quality than the current component, I am sure they will be interested in any chance to cut costs.
Also, remember, that sometimes the approval process takes time. Development of a product may involve a great deal of testing, until all of that has been ok, you will not hear if the component has been used, even if has been in a phone and under test for months.

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